Reach Patients Ready to Book
Google Ads campaigns that put your clinic at the top of search results when patients are actively looking for your treatments. Every pound tracked, every conversion measured.
Part of a Bigger System
Google Ads is one of the core acquisition channels within the Patient Acquisition System. We don't just drive clicks. We generate qualified patient enquiries and track them through our CRM from first click to treatment revenue.
Our fundamental goal is to give you full visibility over your marketing spend and fill your appointment book with patients who are already searching for what you offer. That accountability is built into how we run every campaign.
See how the full system works →Vitara Patient Acquisition System
Google Ads for Private Clinics
The bottom line is the only thing that matters. More patients, more revenue, a practice that grows consistently. Google Ads is the mechanism that captures demand at its peak, the moment a patient is already searching for what you offer.
Someone searching "Invisalign clinic London" or "lip filler near me" is ready to act. They just need to find the right provider. We build campaigns that put your clinic at the top of those results, with ad copy and landing pages built specifically for the healthcare market. No generic templates, no broad match keywords burning through your budget.
We work with clinics spending from £1,000 to £30,000 per month in ad spend, and the approach is the same at every level: find what converts, scale it, and eliminate what doesn't.
Tracking and Attribution
The biggest mistake clinics make with Google Ads is running campaigns without proper conversion tracking. You end up knowing your click-through rate but not which clicks turned into patients.
We set up full conversion tracking from day one: form submissions, phone calls, booking completions. You always know exactly what your ad spend is generating. No vanity metrics, no guesswork. Just clear cost per patient data you can make decisions from.
This is the foundation everything else is built on.
Full PPC Management
From audit to ongoing optimisation. Everything your clinic needs to run Google Ads properly.
Full PPC Audit of Existing Accounts
Comprehensive review to identify wasted spend and missed opportunities in your current setup.
Campaign Setup and Structure
Tightly structured campaigns targeting the treatments you want to fill and the patients most likely to book.
Keyword Research for Your Treatments and Location
Targeting high-intent searches specific to your services and geographic area.
Compliant Ad Copy for Healthcare
Ads written to convert while staying within Google's healthcare advertising policies.
Conversion Tracking via GTM and GA4
Full tracking setup so you know exactly which clicks turn into patients.
Daily Monitoring and Bid Optimisation
Active management to maximise performance and minimise wasted spend.
Monthly Reporting with Clear Cost Per Patient Data
Transparent reporting showing exactly what your ad spend is generating.
PAS Lite
From £750/month
Professional ads management on one platform.
- Meta OR Google Ads management
- Ad creative strategy & concepts
- Campaign optimisation & A/B testing
- Monthly reporting
PAS Premium
From £1,500/month
The full system with CRM, content, and CRO consultancy.
- Meta AND Google Ads management
- Vitara CRM access & dashboard
- Quarterly video shoot included
- CRO consultancy with Raj
Our PPC Performance
Featured Case Study
See how we transformed Google Ads performance for a B2B SaaS client.
Real Estate SaaS: Google Ads Transformation
We more than doubled conversion effectiveness while cutting spend by over 50%, proving that growth comes from better demand, not more traffic.
Frequently Asked Questions
Results follow a predictable timeline. Month one is data gathering: we launch campaigns, test keywords, and let Google's algorithm learn what converts. Month two is optimisation: we analyse the data, cut underperformers, and double down on what's working. From month three onwards, we're scaling. You'll see traffic immediately, but expect campaigns to reach optimal performance by month three.
We recommend a minimum of £1,000 per month in ad spend to generate enough data to optimise effectively. This is paid directly to Google and is separate from our management fee. We work with clinics spending up to £30,000 per month. During our strategy call, we'll recommend a budget based on your treatments, location, and growth targets.
Dedicated landing pages significantly improve conversion rates and Quality Score, reducing your cost-per-click. While you can run campaigns to your existing website, we strongly recommend creating optimised landing pages tailored to each treatment. Landing page optimisation is included in our management service.
Yes. We write all ad copy to comply with Google's healthcare advertising policies and ASA guidelines. We know what claims you can and cannot make, and we structure campaigns to avoid common compliance issues that get healthcare ads disapproved or accounts suspended.
Ready to Reach Patients Who Are Already Looking?
Book a free strategy call and we'll audit your current PPC setup and show you where your budget could be working harder.
Google Ads management is included automatically with the Patient Acquisition System.