Fill Your Appointment Book
Social media campaigns that put your clinic in front of the right patients at the right moment. Compliant, tested, and built to convert enquiries into appointments.
Part of a Bigger System
Paid social is one of the core channels within the Patient Acquisition System. We don't just run ads. We generate qualified patient enquiries and track them through our CRM from first click to treatment revenue.
Our fundamental goal is to give you full visibility over your marketing spend and fill your appointment book with patients ready to commit. That accountability is built into everything we do.
See how the full system works →Vitara Patient Acquisition System
Meta and Instagram Ads
Meta is where most private clinic patients are first influenced. They're not searching for you yet, they're scrolling. We interrupt that scroll with creative that speaks directly to their situation and moves them to act.
Every campaign is compliant with ASA and CAP guidelines and tested against our proprietary framework to find winning ads fast. Our clients have tripled monthly bookings on the same ad spend through disciplined testing, audience segmentation, and relentless optimisation.
Retargeting: Closing the Loop
Most patients don't convert on first contact. They see your ad, visit your site, and disappear. Retargeting brings them back.
We build retargeting sequences that follow warm audiences across Meta with social proof, treatment FAQs, and patient results. By the time they book a call, they already trust you. This is where cost per acquisition drops and conversion rates climb.
LinkedIn and TikTok
For clinics offering high-ticket treatments above £5,000 (executive health programmes, specialist procedures, premium aesthetics), LinkedIn pinpoints senior professionals by job title, seniority, and company size. It's not right for every clinic, but for the right offering it delivers exceptional quality leads.
TikTok works well for clinics targeting a younger demographic, particularly in aesthetics. Shorter-form content, authenticity-led creative, and strong organic-to-paid crossover make it a natural fit for certain treatments. We'll advise on the right platform mix for your specific practice.
Everything Managed End to End
We know the healthcare market, we know what converts, and we run the campaigns ourselves.
Audience Research and Segmentation
Deep dive into your ideal patient profile to build highly targeted audiences that convert.
Creative Strategy and Direction
Strategic guidance on messaging, visuals, and ad formats that resonate with your target patients.
Campaign Management and Daily Optimisation
Active monitoring, bid adjustments, and A/B testing to continuously improve performance.
Retargeting Sequences
Strategic follow-up campaigns that bring warm prospects back and convert them into bookings.
Compliance Review on All Ad Creative
Every ad reviewed against ASA and CAP guidelines before it goes live.
Weekly Reporting and Strategic Feedback
Clear insights into performance, spend, and return on investment every week.
Scaling Strategy
Once we find what works, we scale aggressively while maintaining efficiency and profitability.
PAS Lite
From £750/month
Professional ads management on one platform.
- Meta OR Google Ads management
- Ad creative strategy & concepts
- Campaign optimisation & A/B testing
- Monthly reporting
PAS Premium
From £1,500/month
The full system with CRM, content, and CRO consultancy.
- Meta AND Google Ads management
- Vitara CRM access & dashboard
- Quarterly video shoot included
- CRO consultancy with Raj
Social Media Ad Performance
Featured Case Studies
See how we've transformed Meta Ads performance for our clients.
B2B SaaS Platform: Meta Ads Transformation
Transformed Meta from a support channel into a full-funnel acquisition engine, more than doubling registrations while maintaining cost efficiency.
Healthcare Practice: Meta Ads Transformation
Tripled appointment bookings while maintaining the same monthly budget, transforming Meta Ads into a predictable patient acquisition channel.
Frequently Asked Questions
Results follow a predictable timeline. Month one is data gathering: we launch campaigns, test audiences, and let Meta's algorithm learn who responds to your ads. Month two is optimisation: we analyse the data, cut underperformers, and double down on what's working. From month three onwards, we're scaling. Most clients see meaningful lead flow within the first 4-6 weeks, with campaigns reaching optimal performance by month three.
We recommend a minimum of £1,000 per month in ad spend to generate meaningful data and consistent lead flow. This is paid directly to Meta and is separate from our management fee. The right budget depends on your treatment values, location, and growth targets. During our strategy call, we'll recommend a budget based on your specific goals and competitive landscape.
We provide full creative strategy and direction, guiding you on what types of content perform best for your treatments. Content production is available as an optional add-on. Many clients use existing assets or their in-house team initially. After we have campaign data showing what resonates with your audience, we can recommend professional content packages designed to scale your results.
Yes. Every ad we create is reviewed against ASA and CAP guidelines before it goes live. We know what claims you can and cannot make, how to present before and after imagery correctly, and how to stay within Meta's healthcare advertising policies. Compliance is built into our process, not an afterthought.
Ready to Fill More Appointments?
Book a free 30-minute strategy call. We'll look at your current setup and show you exactly what a paid social campaign would look like for your practice.
Social media advertising is included automatically with the Patient Acquisition System.